The following is a small selection of my UX and research engagements. Predominantly hands-on, with some business strategy mixed in. For my strategy, innovation and sustainability work, see here.
For more detailed case studies and to learn more about my experience in product, research, sensemaking and innovation, please contact me or reach out on LinkedIn.
Startup (currently in stealth)
Defining voice interaction for an agentic system
– Leveraged the latest cognitive science research on human-AI interaction to design the human + machine experience
– A/B tested voice (tone, speed, pitch, inflection), episodic memory (duration, scope, specificity), emotional experience (detection, expression, range), and interaction style (complexity, detail, formality, personalization)
– Supported evaluations of model alignment, behavioral consistency, and instruction following whilst designing for minimal latency
Nextdoor ⧉
Refining the search experience
– Identified barriers through through usability testing, interviews and observations
– Simplified the user experience with human-centric design
– Optimized user flow with features that minimized choice overload (Hicks law)
Undisclosed client
Reimagining love and connection in the digital age
– Research and ideation on future trends in modern relationships
– Social media scanning, trend identification, and user interviews to map emerging trends & behaviors
– Identified wellness-focused dating concepts like "curiosity cardio" and "prescription flirting"
Dojo App ⧉
Redefining off-the-grid city discovery
– User research and city discovery studies, including interviews and observational research
– New brand positioning and product features, expanding beyond nightlife based on user and market insights
– Product roadmapping, directly inspiring features like curated and custom collections, map-based exploration, and seamless navigation integrations
Heygo ⧉
Crafting authentic virtual travel experiences.
– Conducted in-depth user research to shape product-market fit and brand positioning
– Streamlined virtual tour experience through iterative user testing and journey mapping
– Synthesized customer insights to inform cross-functional product development
Concept work
Exploring a world where humans aren’t the main protagonists
– Future forecasting for emergent, non-human-centered realities
– Ideated beyond human needs to envision multi-species futures
– Developed speculative scenarios that challenge traditional brand roles
