What I do.

I work at the intersection of technology and human behavior, supporting founders, product teams and senior leaders to help them make better products and better decisions. My work has been used to increase employee engagement, encourage sustainable behaviour, drive user behaviors, reduce organizational risk exposure, and generate product & service innovations.

1. Strategy & Innovation Consulting.

I offer UX, innovation and insight services for progressive businesses, driving the innovation that shapes tomorrow.

01. UX Research

End-to-end research design
Experience mapping
Persona development
Prototyping and validation
AI Integration

02. Innovation Strategy.

Innovation design
White space exploration
Product & service market fit

03. Insight & Foresight.

Cultural analysis & insight
Foresight research & scenario mapping
Business model analysis

2. Research Services.

I specialize in advanced research methods, and draw on existing evidence, my own research, and advanced analytical and creative tools to deliver strategic insights. The methods I use include:

Interviews (in-person & digital)
Participant and non-participant observations
Focus groups (in-person & digital)
Group advisory boards
Ethnographic immersion
Simulations
Pilot study development
Crowdsourcing
Collaborative / open-source problem-solving

Examples of projects I have worked on include:

User experience and user journey mapping for multiple Fortune 50 tech companies
Implementation roadmaps and deployment strategies for a leading healthcare network
User research and experience mapping for a leading digital healthcare product

3. Workshops, Training & Advisory Services.

I design and deliver on- and off-site workshops, training events, and development sessions, tailored to each clients' unique needs. Examples of workshops I have delivered: